American Family Field to Veterans Park, Milwaukee, WI
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As one of our most loyal cardmembers, we're extending a complimentary invitation for you to ride your Harley-Davidson® motorcycle with a passenger in the H-D® 120th Motorcycle Parade on Sunday, July 16.
Join Harley-Davidson leaders for this special experience as part of the H-D Homecoming™ Festival.
Your reservation will be for one Parade Credential, valid for one Harley-Davidson motorcycle (cardmember plus one passenger on the same bike).
Please plan to pick up your Parade Credential during the following times from the H-D™ VISA® tent on Canal Street across from the Harley-Davidson® Shop on the H-D Museum™ campus:
Thursday, July 13: 10 am - 8 pm
Friday, July 14: 10 am - 8 pm
Saturday, July 15: 10 am - 8 pm
Sunday, July 16: 10 am - 10:30 am
Please visit the "Good To Know" section in this listing for additional details.
Terms and Conditions
This offer is available to Harley-Davidson® Visa® cardmembers who received an email invitation and is not transferable. Each reservation is valid for one Parade Credential for one Harley-Davidson motorcycle. Parade Credentials are non-transferable and only the registered cardmember and their passenger will be allowed access to the parade.
Eligible cardmembers who reserve a Parade Credential must present at check in a Class M motorcycle license, according to Milwaukee’s Department of Transportation.
Limitation of Liability
In redeeming this offer, participant, on behalf of himself/herself and his/her immediate family members (spouse, parents, children and siblings and their spouses) individuals living in the same households of such participant, whether or not related, agrees to release and hold harmless officers, directors, employees, agents, and assigns of Harley-Davidson Motor Company, Inc., H-D Visa, and their respective parents, subsidiaries, successors, affiliates and related companies, client financial institutions, prize suppliers, and advertising, marketing and promotion agencies (collectively, the “Released Parties”) from any and all liability or damage of any kind resulting from or arising from participation in the offer or acceptance, possession, use, misuse or nonuse of the offer (including travel related activity thereto).
Where do I pick up my Parade Credential?
You may pick it up during the following times from the H-D™ VISA® tent on Canal Street across from the Harley-Davidson® Shop on the H-D Museum™ campus:
Thursday, July 13: 10 am - 8 pm
Friday, July 14: 10 am - 8 pm
Saturday, July 15: 10 am - 8 pm
Sunday, July 16: 10 - 10:30 am
Do I need a Parade Credential for my passenger?
No. There is only one Parade Credential issued per motorcycle. Only the Parade Credential cardmember and their passenger may enter the formation area. Your passenger must be on your motorcycle to enter the formation area.
What time do I need to show up?
You may arrive at the staging area (American Family Field) between 9:00 a.m. and 12 noon on Sunday, July 16, 2023.
What do I need to bring with me on the day of the Parade?
In addition to your Parade Credential and Harley-Davidson motorcycle or Trike, a picture ID and valid motorcycle licensing. We may validate motorcycle licenses at Parade Staging.
How do I get to American Family Field?
From I-94 eastbound or westbound take exit 308B toward Brewers Boulevard. Follow the signs to Canal Street and to the Parade Staging Area. Routing to American Family Field is subject to change by law enforcement officials. Look for signage on Parade day.
What can I expect when I get checked in?
Once you are checked in and your bike is parked, you are welcome to walk around and purchase food or non-alcoholic beverages for sale at American Family Field.
Will there be food or beverages?
There will be limited concessions available for sale at staging. There will be food and beverages available upon landing at Veterans Park.
Will there be restrooms available at American Family Field?
Yes.
If I get there early, can I be first in the Parade?
No. Early arrival does not mean placement at the beginning of the Parade. Participants will be staged to depart based on credential color, not arrival time.
What is the parade route?
The parade will leave from American Family Field starting at 1 pm, follow Wisconsin Avenue and land at Veterans Park.
What Parade rules should I be aware of?
- No Passing
- Stay at Parade Speed
- Do not use 4-way flashers
- Stay in your lane
- No stopping for photos
- If there is an emergency, pull to the far right
- Maintain your position in the Parade. Do not attempt to move ahead or fall behind other Parade riders
- No alcohol or impairing substances before or during the parade
- Pay attention to parking signage and be prepared to follow directions of Parade staff and law enforcement at the start and end of the Parade
- Due to high-voltage overhead contact system above the streetcar tracks, there’s a 10-foot height restriction for vehicles in the parade.
Are there any unique situations on the Parade route?
We will be crossing a streetcar line during the Parade. Law enforcement will temporarily stop the Parade to allow the streetcar to pass through the intersections during the Parade. Due to high-voltage overhead contact system above the streetcar tracks, there’s a 10-foot height restriction for vehicles in the parade. Cross the rail as close to perpendicular (90 degrees) as possible.
If I lose my Parade Credential, may I get another one?
No. Replacement credentials will not be available and you must have a Credential to have a motorcycle in the Parade.
How do I display my Parade Credential at staging?
The Credential comes with a lanyard. Please make sure it is easy to access and visible for Parade officials when you arrive.
Are trailers or pets allowed?
No; trailers or pets are not allowed.
Anything else to note?
The sound of motorcycles is certainly music to some; however, others view it as noise. Please be mindful of motor vehicle laws and local ordinances, especially those pertaining to noise. Be considerate, particularly in residential areas. To protect our right to ride, be courteous.