As a Harley-Davidson® Visa® cardmember, you're invited to an exclusive event during Daytona Bike Week where you can learn about the design and inspiration behind our H-D® bikes.
Enjoy a brunch buffet while experts from H-D's Design Studio discuss the following topics. Karen Davidson will be presenting the opening remarks.
✓ Iconic H-D motorcycles
✓ How H-D heritage informs new product design
✓ The importance of honoring H-D history
This event is first-come, first-served, so reserve your tickets now.
Tickets are $10 each, payable with your Harley-Davidson® Visa® card and donated to charity.
MEET THE SPEAKERS
KAREN DAVIDSON
Karen Davidson is a Global Ambassador for Harley-Davidson and integral part of the motorcycling community and culture. She is the great-granddaughter of founder William A. Davidson and the daughter of William G. “Willie G.” Davidson, Chief Styling Officer Emeritus.
After studying fashion design in college and successfully running her own leather design business, Karen joined Harley-Davidson in 1989. Karen co-founded Harley-Davidson’s functional and casual branded apparel and accessory line in the early 90’s. Applying
her passion for riding, she advanced the performance of functional riding gear. In 1991, she was awarded the prestigious industry award by the Council of Fashion Designers of America in New York in 1991 for fashion influence. Karen continued to shape design
direction for H-D General Merchandise's apparel and accessory division for nearly 30 years.
Today Karen splits her time between California and H-D hometown of Milwaukee. She is dedicated to supporting global Harley-Davidson customer and dealer events and continues to be an inspiration to women riders across the globe.
BJORN SHUSTER
Bjorn is the Director of Motorcycle Design and joined Harley-Davidson® with a rich background in both automotive and motorcycle design.
In his 8 years with H-D, he led the Electra Glide® Revival, and managed the team responsible for the 2023 CVO™ models and the 2024 Touring line-up.
ASHLEY NIEMAN
Ashley is a Motorcycle Design Manager with over 10 years of experience. She is the Color, Material, and Finishes expert for Harley-Davidson® and LiveWire® models.
After this cardmember event, you may want to visit the Choppers Mag & Led Sled Vintage Chopper Show taking place at the Daytona International Speedway. For details about this show and a list of activities during Daytona Bike Week, visit
H-D.com/Daytona
Terms and Conditions
This offer is available to Harley-Davidson® Visa® cardmembers who received this email invitation and is not transferable. Eligible cardmembers may bring up to 3 guests to share this experience with. Tickets are $10 each, payable with a Harley-Davidson® Visa® card. Reservations are limited and based on availability. Tickets to the event are non-transferrable and only registered cardmembers and their guests will be allowed access to the event. You and your guests must present a valid driver’s license upon check-in. Must be 21 years or older to participate. You and your guests are responsible for any travel related expenses to/from the event. Event will take place rain or shine. Each participant will receive access to the brunch buffet. The venue will do its best to provide a variety of food options; some foods may contain allergens.
Limitation of Liability
In redeeming this offer, participant, on behalf of himself/herself and his/her immediate family members (spouse, parents, children and siblings and their spouses) individuals living in the same households of such participant, whether or not related, agrees to release and hold harmless officers, directors, employees, agents, and assigns of Harley-Davidson Motor Company, Inc., H-D Visa, and their respective parents, subsidiaries, successors, affiliates and related companies, client financial institutions, prize suppliers, and advertising, marketing and promotion agencies (collectively, the “Released Parties”) from any and all liability or damage of any kind resulting from or arising from participation in the offer or acceptance, possession, use, misuse or nonuse of the offer (including travel related activity thereto).
Responsibility Statement
In redeeming this offer, you accept the terms set forth in the “Responsibility Statement” tab located on this page.
RESPONSIBILITY STATEMENT
I agree that the following terms included in this responsibility statement (“Responsibility Statement”) relate and apply to the event program hosted in Daytona, FL (“Event Program”) on March 4, 2024:
1. I acknowledge that this Event Program is coordinated on behalf of Harley-Davidson Financial Services, Inc., and if applicable, its subsidiary and affiliated companies and their directors, officers, and employees (“Sponsor”).
2. If my personal data is required to coordinate this Event Program, I provide my consent to Event Program providers to use and process my personal data to coordinate the Event Program.
3. I understand that by participating in the Event Program, I agree to irrevocably grant Sponsor the right to use my name, voice, likeness, biographical information, photographs, video and audio recordings related to the Event Program, by any and all means, devices and technology, including, without limitation, the internet, television, film, audio & video stream and print communications for advertising, marketing, promotional and/or related purposes; all of which shall be without notice to me and without compensation or consideration other than my participation in the Event Program.
4. I further understand that during this Event Program, I may have the opportunity to participate in optional activities that may involve a higher degree of risk, any of which could carry a higher risk of bodily injury, death, damage or loss. I understand that I am under no obligation to participate and, if I do decide to participate in such optional activities, such decision is mine alone. I also understand that as a result of my participation in the Event Program and optional activities, I may be exposed to an illness related to an epidemic or pandemic, including not but not limited to the COVID-19 virus and agree to follow all applicable CDC guidelines and Provider rules and requirements applicable to my participation in the Event Program. I acknowledge that I am in good physical health and assume all risk of injury, illness, infection, death, expense, loss, or damage arising out of such participation in the Event Program and optional activities and agree to hold Sponsor harmless from any such risk.
5. I further understand that in consideration of my participation in the Event Program, I agree to hold Sponsor harmless from any illness, injury, infection, disease, damage, loss, expense, delay or inconvenience arising out of our participation in the Event Program, except and only to the extent such illness, injury, infection, disease, damage, loss, expense, delay or inconvenience is caused by the respective gross negligence or willful misconduct of Sponsor, as applicable.
6. If my event companion(s) include my spouse and/or my adult dependents, I acknowledge that I have full authority to agree to the terms of this Responsibility Statement on their behalf, and I do agree to the terms of this Responsibility Statement as if they were acknowledging this Responsibility Statement themselves. Any reference in this Responsibility Statement to myself shall be interpreted to include my spouse and/or adult children if applicable.
7. I further understand that I have given up substantial rights by agreeing to these terms, and I acknowledge that I have freely and voluntarily agreed to these terms without reliance on any representations from Sponsor, and without undue influence or coercion.
8. I further understand that if any portion of this Responsibility Statement is determined to be unenforceable, the intent is that the remainder of this Responsibility Statement shall remain in full force and effect.
How do I get to the venue?
- The Daytona International Speedway is at 1801 W International Speedway Blvd
- Enter from the entrance at International Speedway Blvd and NASCAR Drive
- Look for signage related to this event including the free reserved parking
- Enter at the Toyota Gate and take the escalator up to level 2
- Take a right and walk down the concourse to suites 255-256
What do I need to check in?
You (and your guests if applicable) will need to present a valid driver's license showing proof that you are over 21.
What are the costs to attend the event?
Tickets for this event are $10 each to be paid at the time of registration with a Harley-Davidson® Visa® card. This is a prepaid event; we are unable to accept/process payment at the event.
The event will include a brunch buffet. You and your guests are responsible for any costs to get to/from the event including gas and lodging.
Funds will be donated to charity. As you are receiving consideration for this donation, no tax receipts will be provided.
How long is the event?
The event is 2 hours long, 9:30 am-11:30 am EST. The speakers will present around 10 am, followed by Q&A.
You may check in at the venue 10 minutes prior to the event start time, and ask that you kindly leave at 11:30 am.
After this cardmember event, you may want to visit the Choppers Mag & Led Sled Vintage Chopper Show taking place at the Daytona International Speedway. For details about this show and a list of activities during Daytona Bike Week, visit H-D.com/Daytona
What’s the recommended attire?
We encourage you to wear your finest Harley-Davidson gear and to dress appropriately for local weather conditions.
Where may I park?
There will be free reserved parking at the Daytona International Speedway for this event.
What happens if I am no longer able to attend?
We understand that conflicts may come up before the event date. Please contact us to cancel your reservation so we can accommodate cardmembers on the waitlist.
On the day of the event, please call (414) 379-0967 to notify our onsite team.
What happens if there's inclement weather?
This event space is indoors and the event will take place rain or shine. If there are extraordinary conditions expected, please check here for an update about your event.
Any advisory about tobacco use?
Due to local law, smoking and vaping inside the venue are prohibited.
What if I test positive for COVID-19, am experiencing symptoms of COVID-19, or am in close contact with someone who tested positive for COVID-19?
To ensure the safety of our cardmembers and staff, we ask that you please cancel your reservation if you experience any of the above. Please contact us to cancel your reservation in advance. On the day of the event, please call (414) 379-0967 to notify our onsite team.
What if I have other questions related to this experience?
Please contact us.